1. Propaganda! Animal Farm

2. Definition

• Propaganda techniques are the methods used to spread ideas that further a cause (political, commercial, religious, or civil cause)
• Appeals to emotion, not intellect.

3. Why Used?

• To manipulate viewers’ reason and emotions
• To persuade you to believe in something or someone
• Buy an item
• Vote a certain way.
• Twist or distort the truth

4. Types of Propaganda

• Name Calling
• General Terms
• Transfer
• Fine Print
• Testimonial
• Plain Folks
• Card Stacking
• Bandwagon
• Either/or fallacy
• Appeal to emotion
• Ad nauseum 

5. Ad Hominem (Name Calling)

• Attacking the person not the idea
• To avoid supporting their own opinion, people will try and tear somebody down as a means of propaganda.

6. Glittering Generalities

• Words that have an unclear meaning – they sound great but nobody is sure of what they mean
• Good
• Honest
• Fair
• Best
• Napoleon says “adjustment” instead of the term “reduction” to the animals’ food supplies

7. Transfer

• A talented person endorses product as related to talent.
• An American Flag used as a back drop for political event makes it seem patriotic to support it.

8. Testimonial

• A famous person says that he or she likes or uses it.
• Ask yourself: 
• How much so they really know about it? 
• What do they gain from promoting it?

9. Plain Folks

• Ordinary people say they like it or support it.
• Technique uses a folksy approach to convince people to support it.

10. Card Stacking (Omission)

• ½ truth – key words may be omitted to slant the message.
• Unfavorable stats may not be communicated
• A company doesn’t need to tell the whole truth

11. Bandwagon

• Because everyone else is doing it, you should too or you’ll be left out!
• All the cool kids are doing it.

12. Either/or Fallacy

• Black-and-white thinking; only two choice presented.
• You’re either for it or against it!
• No shades of gray presented

13. Fine Print

• Positive information in bold print; negative information in small print.
• Spalloneicillan
• 9 out of ten doctors recommend it!
• may cause temporary loss of hearing and eyesight.

14. Appeal to Emotion

• Stirs up strong feelings (positive or negative) rather than giving logical reasoning.
• Fear
• Guilt
• Hate
• Independence

15. Ad Nauseum

• Repetition of a slogan
• I’m lovin’ it.

16. Propaganda in Animal Farm

• Old Major’s Speech (pg. 27-34)
• Mystery of the Milk
• Apples for the pigs
• Military decorations
• Debate over the windmill
• Squealer – justifying Napoleon’s takeover of the farm.
• Squealer – The windmill was Napoleon’s idea all along.
• Four legs good, two legs bad.
• Animal Farm trading with humans
• Pigs moving into farmhouse.
• Making Snowball the scapegoat
• No more “Beasts of England”
• Napoleon giving himself a medal
• Boxer being taken by the knacker

Recommended Readings :

• An Introduction to Rhetorical Appeals – ppt video
• Animal Farm | Allegory – Satire – Fable

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Categories: Elections 2020, POTUS Candidates

Tags: Animal Farm, DNC, Nancy Pelosi, Propaganda