Propaganda in Animal Farm

1. Propaganda! Animal Farm

2. Definition

  • Propaganda techniques are the methods used to spread ideas that further a cause (political, commercial, religious, or civil cause)
  • Appeals to emotion, not intellect.

3. Why Used?

  • To manipulate viewers’ reason and emotions
  • To persuade you to believe in something or someone
  • Buy an item
  • Vote a certain way.
  • Twist or distort the truth

4. Types of Propaganda

  • Name Calling
  • General Terms
  • Transfer
  • Fine Print
  • Testimonial
  • Plain Folks
  • Card Stacking
  • Bandwagon
  • Either/or fallacy
  • Appeal to emotion
  • Ad nauseum 

5. Ad Hominem (Name Calling)

  • Attacking the person not the idea
  • To avoid supporting their own opinion, people will try and tear somebody down as a means of propaganda.

6. Glittering Generalities

  • Words that have an unclear meaning – they sound great but nobody is sure of what they mean
  • Good
  • Honest
  • Fair
  • Best
  • Napoleon says “adjustment” instead of the term “reduction” to the animals’ food supplies

7. Transfer

  • A talented person endorses product as related to talent.
  • An American Flag used as a back drop for political event makes it seem patriotic to support it.

8. Testimonial

  • A famous person says that he or she likes or uses it.
  • Ask yourself: 
  • How much so they really know about it? 
  • What do they gain from promoting it?

9. Plain Folks

  • Ordinary people say they like it or support it.
  • Technique uses a folksy approach to convince people to support it.

10. Card Stacking (Omission)

  • ½ truth – key words may be omitted to slant the message.
  • Unfavorable stats may not be communicated
  • A company doesn’t need to tell the whole truth

11. Bandwagon

  • Because everyone else is doing it, you should too or you’ll be left out!
  • All the cool kids are doing it.

12. Either/or Fallacy

  • Black-and-white thinking; only two choice presented.
  • You’re either for it or against it!
  • No shades of gray presented

13. Fine Print

  • Positive information in bold print; negative information in small print.
  • Spalloneicillan
  • 9 out of ten doctors recommend it!
  • may cause temporary loss of hearing and eyesight.

14. Appeal to Emotion

  • Stirs up strong feelings (positive or negative) rather than giving logical reasoning.
  • Fear
  • Guilt
  • Hate
  • Independence

15. Ad Nauseum

  • Repetition of a slogan
  • I’m lovin’ it.

16. Propaganda in Animal Farm

  • Old Major’s Speech (pg. 27-34)
  • Mystery of the Milk
  • Apples for the pigs
  • Military decorations
  • Debate over the windmill
  • Squealer – justifying Napoleon’s takeover of the farm.
  • Squealer – The windmill was Napoleon’s idea all along.
  • Four legs good, two legs bad.
  • Animal Farm trading with humans
  • Pigs moving into farmhouse.
  • Making Snowball the scapegoat
  • No more “Beasts of England”
  • Napoleon giving himself a medal
  • Boxer being taken by the knacker

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Categories: Elections 2020, POTUS Candidates

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